October 5th, 2009

bento kitty

Weekend Bentos

Simple bentos I made for a Saturday and Sunday tournament... Ham & cheese sammies on mini bagels, mushroom tarts, maple cookies, snack size reeses and clementines!
  • Current Mood
    content content

FTC to require disclosure of payments/freebies on reviews

The U.S. Federal Trade Commission (FTC) just revised its guidelines on endorsements, saying that bloggers must disclose payments/freebies on product reviews they post. There'll be fines of up to US$11,000 per violation, as of Dec 1, 2009. http://ow.ly/sMmI  I'm not sure how they'll enforce this, but expect they'll respond to complaints.

This'll affect those of us who receive free books & products for review on our own blogs. I already have a product review policy on my blog to help set expectations; remember also to disclose any relevant freebies/payments in the review itself.